Kate Roffey
Vice President
Melbourne Football Club
08:15
Registration and welcome refreshments
08:50
Opening remarks from the chair
LET’S GET READY TO RUMBLE
09:00
INTERNATIONAL KEY NOTE & CASE STUDY
Robbie McRobbie, CEO, Hong Kong Rugby Union will be joining us to share his insights on how he and his team deliver an amazing fan experience to 120,000 fans over three days at the world famous Hong Kong Sevens tournament.
Robbie McRobbie
CEO
Hong Kong Rugby Union
09:30
KEYNOTE PRESENTATION: WHAT THE FAN ACTUALLY WANTS – CRITICAL ASPECTS OF CUSTOMER EXPERIENCE AND ENGAGEMENT
Technology and customer-centricity has changed the consumer experience for nearly all leisure pursuits but sport is lagging behind. What are the leaders doing to understand customers’ expectations and create an enhanced customer experience before, during and after the event?
- What are the trends in using data to better understand customers
- How are customer’s expectations of sports and entertainment brands changing as business becomes more involved in social issues
- What are the challenges to improved customer experience in Australia and how are the leaders overcoming these
Luke Bould
Chief Commercial Officer and Chief Marketing Officer
Football Federation Australia
10:00
Australians are mad about sports – Now let’s get mad about fan engagement
- Sharing insights from a global perspective of fan engagement
- Taking a look at changing the stadium economic model to better serve spectator opportunities
- Understanding the how activations work as a key driver for fan experience
- Examining the role of technology in activating the venue
Kate Roffey
Vice President
Melbourne Football Club
10:30
How technology is impacting fan engagement in the Australian live entertainment industry
- Feeding the desire for live, shared and experiential activities
- Enabling an extended experience - the fan’s journey is no longer a defined start or end point
- 'Augmented and active’ – new forms of live entertainment will continue to emerge
Luke Girgis
Chief Executive Officer
The Brag Media
11:00
Networking Tea Huddle
HOW DO YOU CREATE A LASTING RELATIONSHIP WITH FANS?
11:30
Growing the NRL ecosystem - Engaging with community to develop positive relationships and create fans of the future
- NRL Community: using the NRL’s following and relevance to making a positive difference in the community. The NRL’s State of Mind program has grown awareness of mental health challenges and engaged audiences outside the core
- Grassroots: The NRL has just launched its new grassroots participation program League Stars. A non-contact participation program for 5-12 year olds, League Stars plays on the notion that grassroots participants are four times more likely to become fans in the future than non-participants
- NRL Digital: NRL ID, using data to personalise experiences and increase fan avidity
Todd Hewitt
General Manager Commercial and Digital
National Rugby League
12:00
One shot every four years – A unique perspective on fan engagement from the Australian Olympic Committee
- Highlighting the elements of the Australian Olympic Committee’s campaign for fan engagement
- Illustrating the importance of stake holder involvement and collaboration to grow fans
- Optimising a community grass roots movement to capture the next generation
All Star Team Presentation:
Jess Hurford
Head of Commercial Operations
Australian Olympic Committee
Will Jago
Digital Communications Manager
Australian Olympic Committee
12:30
Bleachers Chat - Exploring the mutual benefits of fan engagement
- Commercialising revenue streams for clubs and athletes
- Deriving income from fan engagement
- A look from the athlete’s perspective – what are the challenges they face
‘Coach’
Kerri Pottharst
Director
Volleyball Australia
‘Team’
Rod Harys
Founder & Chief Executive Officer
Fan Plus
Aaron Warburton
Director
The Sponsorship Department
13:00
Half time - networking lunch break
HOW TO GROW YOUR FAN BASE & INCREASE REVENUE
14:00
A peek into the World Surf League’s tool box for fan engagement
- Examining the digital, onsite and sponsor activations that are improving fan engagement
- Exploring the role of digital platforms
- Finding a balance of activity and engagement with sand between your toes
Scott Hargreaves
Commercial Director
World Surf League
14:30
Optimising fan engagement with the use of blockchain
- Discussing the possible evolution in fan engagement
- Adopting technology to empower your fans to become more than just a fan
- Optimising digital revenue streams that are connected to the real fan experience
Luke Lombe
Co-Founder
MYNTD
15:00
Case Study: Whisky Wine and Fire - Reflecting on the journey of a unique tasting festival inside a fire garden
- Demonstrating how event challenges can be addressed with technology
- Highlighting the synergistic outcomes from implementing an event app
- Looking forward - an optimistic outlook for where this can take us
Lachy Collins
Insights Analyst
Melbourne Racing Club
15:30
Tea Time Stretch
HOW DO YOU GET PEOPLE TO COME TO LIVE EVENTS?
16:00
Exponential fan engagement – using technology to amplify word of mouth
- Illustrating the synergies of a gamified registration process
- Identifying how to use ticket sales data to increase ticket sales
- Understanding the value of ambassadors and micro-influencers
Sorrel Osborne
Head of Operations & Commercial
Audience Republic
16:30
The value of incorporating social impact into your events
- Illustrating how social impact can positively affect fan engagement
- Highlighting the benefits social engagement can bring to your brand
- Understanding how to leverage social impact to deepen fan engagement
Adam McCurdie
Co-founder & Co Chief Executive Officer
Humanitix
17:00
Closing remarks from the Chair
17:15
End of Day One and networking drinks