Luke BouldChief Commercial Officer and Chief Marketing Officer, Football Federation Australia
Luke has worked in the sport and entertainment industry for the past 20 years, across five continents most recently as Chief Commercial Officer and Chief Marketing Officer of Football Federation Australia.
At FFA he oversaw football’s domestic and international broadcast and digital rights, securing the game’s largest ever broadcast deal, the code’s commercial business including sponsorship and licensing, marketing of the game across all levels including the national football leagues and teams, as well as FFA’s digital network. Under Luke’s leadership FFA achieved five straight years of commercial revenue growth for the first time.
Luke’s role in the transformation of FFA’s business is displayed by his leadership of the development of a new digital platform for the game. FFA’s largest ever non-football investment, the Football Network delivered enhanced experiences for over 2 million participants and 7 million fans across Australia.
During his time in sport, Luke has had unique experience in creating and building new properties. Prior to joining FFA, Luke was Cricket Australia’s Head of Commercial Marketing where he developed the commercial model for the KFC T20 Big Bash League. He has also worked in the establishment of football’s FFA Cup and ongoing evolution of the Hyundai A-League and Westfield W-League. In 2018 he led the development of FFA’s eSports competition, the E-League.
He has worked as a consultant with a range of sports and entertainment organisations in China, India, South Africa and the UK, as well as with clients in the USA, Middle East and across Asia. Luke has also been a member of the Asian Football Confederation’s Marketing Committee, working across Asia on the promotion of the game and AFC’s properties.
Luke. holds a Bachelor of Science and Master of Marketing and was recognised as one of Australia’s leading marketers with his inclusion in the 2019 CMO50 list.
Drew CamilleriProduct Manager, Hive Gaming
Drew brings a wealth of knowledge and experience in the esports industry, having worked on a multitude of national and international esports events. In his role with Hive Gaming, Drew has helped build and grow the University Esports League (UEL) in Australia. The tournament is watched live by over 27,000 viewers, with 800 players participating across over 50 universities and TAFEs. As a well known figure in the industry, he has also worked alongside prominent and leading esports companies such as ESL, Gfinity and Throwdown. Drew comes from a background in forex and has been involved in systems implementation in the Asia Pacific region.
Lachy CollinsInsights Analyst, Melbourne Racing Club
Lachy began working with the Melbourne Racing Club (MRC) in 2016, moving recently to the Customer Engagement Department as an Insights Analyst after two years in a Sales and Service position as Membership Administrator. While still early in his career as an industry member, he has previously worked with Hockey Victoria and volunteered across other state and international organisations including the International Cricket Council (ICC)
Currently, he is responsible for providing insights to drive commercial growth and experience outcomes through the use of the extensive data landscape within the organisation, whilst also focusing on lead generation and consumer loyalty to the MRC.
Lachy and the Customer Engagement Team are expanding on the breadth of the current single customer view to best understand consumers of racing and non-racing events.
Paul DoornChief Executive Officer, Venues NSW
Paul Doorn is the Chief Executive Officer of Venues NSW – the organisation responsible for a portfolio of publicly-owned sports and entertainment venues in NSW, including ANZ Stadium and the new Western Sydney Stadium in Parramatta.
Paul previously held senior executive positions within the Office of Sport, providing leadership and direction for NSW’s sport and active recreation infrastructure and facilities.
From 2009 to 2012, he was the CEO of the Institute of Public Administration Australia (NSW Division). He has also worked with Community NSW and NSW Department of Education.
He holds a Masters of Education from University of Wollongong and a Graduate Diploma, Public Administration from University of Sydney.
Luke GirgisCEO, The Brag Media
Former artist manager and record label A&R, Luke Girgis is the CEO of Australia’s largest music media publisher The Brag Media. He also manages influencers Simone Giertz and Christian Hull.
James GranterGeneral Manager, Luna Park Sydney
James Granter is a business leader with a track record of exceeding revenue and profit targets, winning new clients and building high performing teams. James is passionate about innovation and relentlessly drives a focus on client, industry and community engagement. James has been awarded an ADMA Marketing Award, Sales Leader of the Year Award and Team of the Year Award. Key to James' success is high commercial acumen, a collaborative leadership style, a focus on strategic partnerships and community engagement, a passion for technology and in his ability to build and lead high performing teams. James is actively involved in the business, tourism and events industry and is Councilor of the NSW Business Chamber Tourism Advisory Council, Board Member of Business Events Sydney, and Vice President of the North Sydney Business Chamber. James has an MBA majoring in General Management and a Bachelor of Business degree majoring in Marketing and Finance.
Scott HargreavesCommercial Director, World Surf League
Scott Hargreaves is the Asia Pacific Commercial Director of the World Surf League (WSL). Scott joined the WSL in January 2019 after serving for six years as the Global Vice President of Marketing for Billabong based in California, where he successfully helped grow the business to become an industry leader in a very competitive marketplace. Prior to working at Billabong Scott was the Australian marketing lead for Rip Curl and served on the Rip Curl Australian Executive team. Scott has a Bachelor of Business Management degree from USC and 15+ years’ experience in brand and retail marketing, sport management and the surfing industry. Scott is also Graduate of the University of California, Los Angeles (UCLA) Executive Program. Scott is a passionate and experienced surfer who thoroughly enjoys the ocean and everything the sport and lifestyle of surfing has to offer. He is a sports enthusiast and family man.
Rod HarysFounder & Chief Executive Officer, Fan Plus
Rod has over 20 years’ experience in the sports and entertainment industries. Prior roles include General Manager of the Sydney Kings Basketball franchisee, Chief Commercial Officer at Volleyball Australia and Head of Sponsorship and Strategy at Helloworld Travel. In 2019 Rod then went on and founded FAN+, a sporting and entertainment start that was selected by Qantas out of 500 global applicants to be part of the Qantas AVRO accelerator program.
Anthony HearneChief Commercial OfficerKayo Sports
Josie HessDigital & Multimedia Manager, Woodfordia
Josie Hess is the multimedia and digital manager at Woodfordia Inc. the NPF behind Woodford Folk Festival and The Planting. Working in digital content since the age of 16, her diverse body of work extends from from boutique horror film marketing to feature documentary director.
Her role at Woodfordia combines traditional digital spaces with multimedia and live-streaming with a goal of promoting Australian folk culture globally.
Todd HewittGeneral Manager Commercial and Digital, National Rugby League
Todd is General Manager of Commercial and Digital Strategy at the NRL. Working with partnerships, product and content teams, he is responsible for growing revenue across both Sponsorship and Digital, managing the integration of NRL partners and balancing the commercial program with the needs of the fan base and the game.
Todd and his team have taken the new look NRL.com from a zero base to a commercially sustainable operation, connecting brands with Rugby League fans and developing effective marketing campaigns across tentpole moments including State of Origin and the NRL Finals.
Todd and his team are focused on genuine partnerships with a desire to further data led one to one personalised communications with fans.
Ella HuismanHead of Ticketing & Digital Operations, Adelaide Fringe
Ella started her arts career in the box office at Pleasance Theatre at the 2009 Edinburgh Fringe. Fast forward over 10 years and a multitude of festivals later, and Ella has landed the role overseeing the digital and ticketing operations of Australia’s largest ticketed event and the World’s second largest Fringe-Adelaide Fringe.
Ella has pioneered the digital changes at the festival, including overseeing the operations of new ticketing systems, digital platform development and the implementation of e-ticketing across an open access landscape!
The strong focus within the Ticketing and Digital department at Adelaide Fringe is on both the audience and artist experience of participation in the festival and Ella finds delivering user friendly technologies the most rewarding part of her role.
She is a lover of comedy, rosé, ticketing stats and good spelling.
Jess HurfordHead of Commercial Operations, Australian Olympic Committee
Jess’s extensive experience in the sports marketing landscape began in 2000. Jess has worked both within Australia and internationally, focusing on the development and growth of major sporting brands through all channels including partnership, marketing and digital.
Furthermore, Jess has focused on national teams and major events through the development and execution of significant marketing partnerships for major brands in sports.
Jess’s many specialties include, but are not limited to: Sponsorship, Strategic Marketing, Client Relationship Management, Licensing, Brand Development, Event Management, Partnership Sales, Strategic Marketing and Commercial Negotiations.
Will JagoDigital Communications Manager, Australian Olympic Committee
Marketing & communications specialist in the UK and Australia, Will Jago heads up the Digital Communications team at the AOC.
Overseeing the digital communications strategy for Tokyo 2020, Will leads the content and design team, engaging the broad audiences by building relevance. Collaborating with member sports, sponsors and stakeholders Will creates mutual value by leveraging partnerships and assets.
Developing his skillset at EPL club Brighton & Hove Albion FC, Will helped the club reach record-breaking attendances, memberships and merchandise sales at the Amex Stadium, through targeted marketing and automation campaigns, before moving to Australia.
Matt JonesCo-Founder & Chief Executive OfficerOVO
Gareth JonesChief Executive Officer, Esports High Performance Centre
Gareth currently leads an exceptionally talented team of esports experts at the Esports High Performance Centre. Gareth is helping transition the EHPC from being a centre of performance excellence to also become a centre of youth marketing excellence as well.
Gareth’s involvement includes business strategy development, brand positioning, partnership ecosystem growth, systems and operations implementation and asset commercialisation.
William KieboomGeneral ManagerAgile Group
Luke LombeCo-Founder, MYNTD
Luke Lombe is the Co-Founder of MYNTD, a full scope capital access firm specialising in digital securities, assisting clients in unlocking value from traditional assets and gain access to global liquidity. Luke is the Founder of Echelon One, a boutique consultancy with a range of clients including blockchain projects, Grammy award-winning production studios, government offices, mining operations, VR projects, real estate franchises, and tech firms.
With a diversity of experience that transcends four continents, Luke has worked with a range of tech-focused start-ups and scale-ups, helping to articulate strategy, package projects, and raise capital. Luke is a 2 x TEDx speaker, frequent panellist, keynote speaker, and MBA lecturer.
Luke has been featured in a variety of media including Huffington Post, Forbes, Sky News TV, The Daily Telegraph, Wall Street Journal, Network HR Magazine, Hackernoon, and Shanghai Daily. Luke holds an MBA, B.Com, and Dip. Fin. and he is enjoying being a part of the paradigm-shifting tokenization of the world.
Adam McCurdieCo-Founder & Co Chief Executive OfficerHumanitix
Robbie McRobbieCEO, Hong Kong Rugby Union
Obviously, Hong Kong, without a doubt, is the pre-eminent tournament in the sevens series. For historic reasons, the Hong Kong Sevens is seen as the best and is the one we use to compare other tournaments. Hong Kong to us is the Wimbledon of sevens rugby. It's innovative and a great tournament. The players love going there, the fans love it, it has played a hugely important role in the past and will continue to do so in the future”
Brett Gosper, CEO, World Rugby –December 2015
Robbie McRobbie joined the Hong Kong Rugby Union in 2003 as Community Rugby Manager, and since then has filled a number of different roles across Operations, Facilities, Events and Commercial – he was the Tournament Manager of the Cathay Pacific/HSBC Hong Kong Sevens from 2012-16 and the Convenor of HSBC Asian 5 Nations Tournament from 2009-10.
He assumed the CEO position in 2017, and leads an organization of over 100 staff and more than 70 professional athletes. The HKRU are the organisers of the annual Cathay Pacific/HSBC Hong Kong Rugby Sevens, one of Hong Kong’s biggest and most prestigious sports events, that attracts 120,000 spectators over 3 days.
Sorrel OsborneHead of Operations & Commercial, Audience Republic
Sorrel started her career with digital publisher Conversant Media, rising to COO within 3 years of joining. When Conversant was acquired by APN News & Media (now HT&E) for $11.6M Sorrel helped secure the deal and took over from the founding CEO on his exit.
From Conversant Media, Sorrel moved to Audience Republic as Head of Operations and Commercial where she runs day to day operations, business management and reporting, recruitment and HR, sales support and commercial growth, finance and legal.
Sorrel has an MBA (Finance and Business Law).
Kerri PottharstDirector, Volleyball Australia
Kerri Pottharst is one of Australia’s most well known and well-loved athletes – a triple Olympian with two Olympic medals. Kerri wore the Green and Gold for Australia for an incredible 22 years! She competed with the Indoor National Team for 10 years and then on the World Tour of Beach Volleyball until her retirement in 2005. She is one of our sports most decorated players. She has been inducted into the the International Volleyball Hall of Fame, been awarded Team of the Decade by the FIVB and is also a member of the Australian Sports Hall of Fame. Kerri has written a book about her journey in Volleyball – The Business of Being an Athlete – and uses this to help athletes all over the world. Since retiring, Kerri now divides her time between coaching and mentoring elite-level athletes, inspiring people from all walks of life to achieve excellence through her keynote presentations and motivational workshops and also gives her time freely to support many different charities each year. Kerri is passionate about Health and Wellness and believes that sport is an essential ingredient in the lives of healthy kids and adults.
Jess RichardsLecturer – Sport Management, Western Sydney University
Jessica is currently a lecturer in Sport Management in the School of Business at Western Sydney University. Her research and teaching interests broadly focus on the sociology of sport and sport business management with a particular emphasis on sport fandom, sports marketing and stadium geography. Her most recent project explore the fan experience of Parramatta Eels fans in their return to Parramatta Stadium Jessica is currently a reviewer for journals in the field of sports, sports management and social research and sits on the board for the Western Sydney Academy of Sport.
Kate RoffeyVice President, Melbourne Football Club
Kate Roffey (Chairman) was appointed a Director of VRCA on 1 June 2016. She has extensive experience as a CEO and Senior Executive within the commercial, government and not-for-profit sectors. Kate is currently the Director of Deals, Investment and Major Projects at Wyndham City, where she has played a critical role in securing a new A League team for Melbourne’s West and developing a Public-Private-Partnership deal that will see Australia’s first privately owned sports stadium built in Wyndham. Prior to that, Kate was the CEO of the Committee for Melbourne where she successfully led a broad cross section of Melbourne’s most influential companies and institutions to develop initiatives that ensured Melbourne continued to grow as a prosperous globally connected city and retain its mantle as the ‘World’s most liveable city’. As an industry leader in this role, Kate led influential policy discussions around the key issues of infrastructure development, economic growth, urban optimisation and liveability.
Prior to joining the Committee, Kate held an executive position at Tennis Australia as
Manager of the Melbourne Park Redevelopment, where she played a leadership role in developing the Masterplan vision of, and secured almost $1 billion in government funding for, the substantial upgrading of facilities for the Australian Open Tennis Championship. In addition to her Executive roles, Kate is also an experienced non-executive director and is a graduate member of the Australian Institute of Company Directors. In addition to her role at the Victorian Regional Channels Authority, Kate is Vice President of the Melbourne Football Club, is the Chair of the Metro Trains Advisory Board, Member of the Ministerial Review into Planning and Essential Services Board as well as being a member of the Ministerial Freight Advisory Council.
David TurikHead Commissioner / Chief Executive Officer, Australian Ice Hockey League / Arival
David Turik is an international development advocate with over 35 years of global experience working with leading edge technologies and services. He has been involved at senior executive or board levels of companies going public in Australia, Canada and the US.
He is currently focused on the convergence of sport, esport, entertainment and social advocacy platforms. He has been involved with sports tech from the early days of mobile phones with the introduction of cellular modems for Peter Brock Racing through until more recently leading Arival, a multi award winning XR start-up.
Turik is a board member of Arival, Developing World Technologies, Global Citizen Australia, Solos Ltd and is on the MIT Technology Review Global Panel. A former college and professional hockey player he is on the Hockey Hall of Fame (Australia), Selection Committee and is Head Commissioner of the AIHL.
Aaron WarburtonDirector, The Sponsorship Department
Aaron is an experienced sports marketer with almost 20 years’ experience in commercial partnerships at both right’s holder and brand level. MBA qualified, with degrees in Sports Administration and Marketing, Aaron offers a deep understanding of the Australian sporting commercial landscape. Aaron has held senior commercial roles across Australia’s biggest sporting clubs. Aaron’s launched The Sponsorship Department in 2017 and build a reputation of delivering positive revenue outcomes for leading Australian Businesses. Aaron is also a co-founder of FAN+.